Bambi is a leading confectionery company in the Western Balkans region with a history of 55 years. Since June 2019, the Bambi company has been operating within the Coca-Cola HBC Group.

We represent the leader in the confectionery market of the region, and our goal is to further expand the brands of Bambi to the markets where CCHBC operates and to further strengthen our brands through synergy. By joining the Coca-Cola HBC family, we got the opportunity to, relying on their vast experience and good practice, present ourselves even more strongly not only to the region, but also beyond.

Every day in our factory in Požarevac, we produce between 110 and 120 tons of biscuits. From 2022, that figure is getting bigger because the new 310-meter-long Plasma production line, in which 12 million euros were invested, also started operating. The new production plant is the largest single investment in the history of our company, with which we almost doubled the production of our favorite biscuit. 2021 was a record year for us, so an incredible 31.5 million kilograms of our products went to Serbia and the Bambi world. Bambi's brands have become synonymous with top quality and unique taste, and consumer satisfaction on four continents and in more than 20 countries around the world confirms that fact.

In 2023, we opened the Center for Research and Development (R&D), a knowledge and innovation laboratory that covers over 1,400 square meters of functional space and in which 2.3 million euros were invested.